Three Creative Ways To Boost Website Traffic
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Three Creative Ways To Boost Website Traffic

Increasing website traffic in return for leads or user action is the ultimate goal of any digital marketing strategy. There are a number of ways this can be achieved but if you’re like me you probably have limited resources and want the most bang for your buck. Below are three tactics that will deliver increased website traffic for very little money and just requires some creativity:

Create Fresh Content:

Whether it’s news, blog posts, event notifications, case studies, webinars, or simple page updates it’s critical that your website stays fresh.  Search engines ignore static websites because their job is to find new content or make note of things that change. If your content doesn’t change neither will your website traffic.

In addition, you need fresh content to give people a reason to come back to your website. The most visited websites, besides search engines, are social networks and news portals. Guess why?  They always have new content and make a point of sharing it easy. In the information age the best digital marketers will be prolific publishers of valuable information.

Utilize Social Media:

If you’re creating new content that is valuable then harness the power of social media to distribute it. For instance, if you’ve just written a killer blog post then send a tweet with a link, post it to facebook, submit it to Digg or StumbleUpon, include it in your next email newsletter, post it to your LinkedIn profile and share it to your groups that you think might appreciate it.

Make sure you also integrate social sharing tools on your website that make it easy for people to disseminate information. Tools like Addthis.com, TweetMeme or SexyBookmarks are free and easy to implement. My website traffic doubles almost every time I post a new blog and distribute it.  True story.

Build Inbound Links:

Good content will hopefully earn retweets, forwards, and “likes” but you cannot rely on your audience alone to spread the word and help create links back to your website.  You must be proactive in your pursuit of building links back to your website. This can be achieved by commenting on other’s content or blogs to help establish your online presence.  Don’t just comment to promote yourself, instead provide thoughtful feedback.

Pick a few blogs or sites that are popular and related to your industry and become an active member of it’s community.  When leaving comments try provide a link back to your site or related content. The more places you have a presence and leave a comment online the better chances somebody has of following the trail back to your site.

What are your thoughts? Please comment below OR send me an email OR give me a call at 306 229 9437 OR request a free consultation.  One more option, I offer an email subscription for receiving new blog updates. Choice is good!

 
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Comments (5)

  1. Cristina Dries, November 25, 2010
    Congratulations for posting such a useful weblog. Your weblog is not only informative and also extremely artistic too. There normally are extremely few individuals who can write not so simple articles that creatively. Keep up the great work !. Reply
  2. Angel Merten, November 26, 2010
    Of course this is a blog that people should be read. The problem is, no one wants to do a great deal of reading and want something else to stimulate the mind. This is the internet, after all. Maybe if you added a video or two to emphasise your point. I'll stick around, FOR SURE. But, I dont know if others will. Thank you! Reply
  3. Palmer Farrin, November 26, 2010
    I must say, you've got one of the best blogs Ive seen in a long time. What I wouldnt give to be able to create a blog thats as interesting as this. I guess Ill just have to keep reading yours and hope that one day I can write on a subject with as much knowledge as youve got on this one! Reply
  4. Evelynn Ducote, November 26, 2010
    Hey brilliant, this has been a great help to me, I have had some really strange annoyances in my private life recently and it is funny how certain things can really pick you back up or make you lose focus on the horrible stuff and get working on the other things in life. Anyway thank you so much. Reply
  5. George Cabot, November 27, 2010
    I'm a social media marketer and I've actually enjoyed your writings . I want to drop back again real soon to see what you've been up to, and in the meantime I'll recommend you to my associates! Reply

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