4 things I’ve learned about marketing in the past 15 years

Marketing Lessons
Marketing has changed A LOT in the past 15 years. Here are 4 lessons that I’ve learned from my experiences. I hope they help you with your own journey. This one is from the heart.

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Digital Marketing in Canada Research Report

Interesting findings regarding the state of digital marketing adoption by Canadian companies from research done by Digital Giants and Vireo Research. Despite Canadian citizens being extremely connected and adopting digital media, many companies are not following suit with their marketing efforts. Learn about adoption rates, current practices, and common barriers.

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The Best Way to Get More Leads From Your Website – Based on a True Story…Probably.

the best way to get leads from your website
A short story about how one discouraged marketer discovered the best way to generate leads from her website and reignited her passion for marketing at the same time. You can never under estimate the power of a determined woman.

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Can the Spam: Canada’s New Anti-Spam Legislation

Effective July 2014 the way we communicate with clients, prospects, and the public using electronic messages will dramatically change. Jamie Herle from WMCZ Lawyers provides what you need to know to comply with the Canadian Anti-Spam Law including when it applies to you, the timeline for enforcement, and how the law will change common email marketing practices.

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Takeaways from FUZE 2014

Five key takeaways from FUZE 2014, Saskatchewan’s only conference dedicated to Marketing and Communications professionals.

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How Men and Women Use Social Media Differently

social media usage by gender infographic
*INFOGRAPHIC* – Learn how men and women use social media so you can adjust your own approach to social media and ensure you’re creating the proper type of content to engage the two genders appropriately. For instance, Men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help.

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