Social Media Game Plan: Winning Tactics

The Daily Dish: Marketing Recipes For Online Appetites.

Social Media Game Plan: Winning Tactics

Before you jump into the social media marketing game it’s important that you have established some goals for your social media endeavors (I.e Increase traffic, generate X leads, double blog subscribers, etc). In addition, you should make sure you have secured your name/identity across various social media spaces and be sure to use the same profile consistently. Two good services to check the availability of your name are…

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Five super ways to “mobilize” your marketing

A post about mobile marketing is long overdue. I don’t mean to toot my own horn, but this is an area I have considerable experience in having developed the mobile website practice at zu communications, managed a number of short code SMS campaigns, and led the strategy for one of Canada’s most popular iPhone applications…

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The Essential Toolkit for Internet Marketing

Some days it can seem overwhelming, you’re just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive.  Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better…

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Three Pillars of a Successful Marketing Strategy

Regardless if you’re in communications, public relations, or marketing you’re still selling something.  We’re all selling something even if it’s just our point of view. Yet many marketing professionals I have met avoid getting too involved in sales.  For the past ten years or so I’ve been mainly on the sales side of marketing – In the trenches, on the front line and engaging with the customer…

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“Today’s Internet Is Brought To You By Gen-X”


I’m part of the dark horse cohort known as Generation X; the demographic blip that received some attention in the 90’s when grunge music changed everything but not long enough for everything to change back again.  We’re the minority squished between the bombastic Boomers and the me-first-gimme-gimmes…

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Video Killed The Word Star

The first video that ever aired on MTV was “Video Killed The Radio Star” by the Buggles. It couldn’t have been more appropriate. The music video revolutionized the marketing of music; it helped launch the careers of many artists based on their “image” alone. The Internet’s proliferation has shifted the marketing of music even more profoundly…

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