Five Pillars of an Internet Marketing Strategy

The Daily Dish: Marketing Recipes For Online Appetites.

Five Pillars of an Internet Marketing Strategy

In 2010, 81% of Marketing Managers intended to increase digital initiatives while scaling back spending on traditional items such as radio, television, and print advertising according to an Ipsos-Reid survey from November 2009. The digital initiatives receiving the most attention are digital infrastructure, search engine optimization, and social media integration…

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The Revolution Will Be Downloaded



“You can’t fight the future”. This is a saying a former boss of mine often used that stuck with me.  Ironically, he didn’t subscribe to the philosophy himself, but that’s another story.  The point is things change and you either have to adapt or be left behind…

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Social Media Game Plan: Winning Tactics

Before you jump into the social media marketing game it’s important that you have established some goals for your social media endeavors (I.e Increase traffic, generate X leads, double blog subscribers, etc). In addition, you should make sure you have secured your name/identity across various social media spaces and be sure to use the same profile consistently. Two good services to check the availability of your name are…

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Five super ways to “mobilize” your marketing

A post about mobile marketing is long overdue. I don’t mean to toot my own horn, but this is an area I have considerable experience in having developed the mobile website practice at zu communications, managed a number of short code SMS campaigns, and led the strategy for one of Canada’s most popular iPhone applications…

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The Essential Toolkit for Internet Marketing

Some days it can seem overwhelming, you’re just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive.  Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better…

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Three Pillars of a Successful Marketing Strategy

Regardless if you’re in communications, public relations, or marketing you’re still selling something.  We’re all selling something even if it’s just our point of view. Yet many marketing professionals I have met avoid getting too involved in sales.  For the past ten years or so I’ve been mainly on the sales side of marketing – In the trenches, on the front line and engaging with the customer…

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