The Three Myths of Social Media for B2B

The Daily Dish: Marketing Recipes For Online Appetites.

The Three Myths of Social Media for B2B

Social Media Myths for B2B
Special advice for business-to-business (B2B) organizations that are using social media for marketing – Learn how to quit wasting your time and better manage expectations. Social media will not produce immediate results, drive direct sales, or be cheap to implement. Here’s why…

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Social Media Design: Image Specification Guide

Infographic! The only dimensions you need to know if you’re designing content for social media profile pages – Image specifications for Facebook, Twitter, Google +, LinkedIn and YouTube.

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Rock Social Media in 30 Minutes a Day

This infographic by Pardot breaks down your daily social media must-dos into an actionable 30-minute plan. A winning social media strategy is all about working smarter—not harder—to reach your audience wherever they are. So from Pinterest, to Google+, to Twitter, make sure you’re allocating your time smartly with these tips.

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Successful Event Marketing with Social Media

Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it’s monthly events and within two years has gone from 0 to over 300 members.

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How Much Should Businesses Spend On Social Media?

how much to send on social media

There are conflicting points of view regarding the utilization of online marketing and social media by small and medium sized businesses. New research sheds some light on how much is being spent and on what. There is a big difference between what companies with fewer than 50 employees spend and those with more than 50 employees.

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Avoid the Social Media Flavor of the Moment

if you’re always chasing the flavor of the moment then you miss savoring things that will actually last. Focus on platforms where your audience is that align with your goals and are a good match for your capabilities. This post will tell you what the best social media flavors are, what to use them for, and when to avoid them.

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