This infographic by Pardot breaks down your daily social media must-dos into an actionable 30-minute plan. A winning social media strategy is all about working smarter—not harder—to reach your audience wherever they are. So from Pinterest, to Google+, to Twitter, make sure you’re allocating your time smartly with these tips.

Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it’s monthly events and within two years has gone from 0 to over 300 members.

There are conflicting points of view regarding the utilization of online marketing and social media by small and medium sized businesses. New research sheds some light on how much is being spent and on what. There is a big difference between what companies with fewer than 50 employees spend and those with more than 50 employees.

if you’re always chasing the flavor of the moment then you miss savoring things that will actually last. Focus on platforms where your audience is that align with your goals and are a good match for your capabilities. This post will tell you what the best social media flavors are, what to use them for, and when to avoid them.

Keep this infographic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age. Find out how the web has had a significant impact on recent world events. It’s definitely given power to the people. This graphic is courtesy of www.open-site.org.

This post is from an interview I participated in courtesy of Kerry Ferrier from Kay Phair Advising in Calgary for popular social media blog Communicatto. It examines the power of social relationships – what makes them possible, why they’re powerful and important and why they matter to businesses.