Digital Marketing in Canada Research Report

The Daily Dish: Marketing Recipes For Online Appetites.

Digital Marketing in Canada Research Report

Interesting findings regarding the state of digital marketing adoption by Canadian companies from research done by Digital Giants and Vireo Research. Despite Canadian citizens being extremely connected and adopting digital media, many companies are not following suit with their marketing efforts. Learn about adoption rates, current practices, and common barriers.

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How Men and Women Use Social Media Differently

social media usage by gender infographic
*INFOGRAPHIC* – Learn how men and women use social media so you can adjust your own approach to social media and ensure you’re creating the proper type of content to engage the two genders appropriately. For instance, Men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help.

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The Three Myths of Social Media for B2B

Social Media Myths for B2B
Special advice for business-to-business (B2B) organizations that are using social media for marketing – Learn how to quit wasting your time and better manage expectations. Social media will not produce immediate results, drive direct sales, or be cheap to implement. Here’s why…

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Social Media Design: Image Specification Guide

Infographic! The only dimensions you need to know if you’re designing content for social media profile pages – Image specifications for Facebook, Twitter, Google +, LinkedIn and YouTube.

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Rock Social Media in 30 Minutes a Day

This infographic by Pardot breaks down your daily social media must-dos into an actionable 30-minute plan. A winning social media strategy is all about working smarter—not harder—to reach your audience wherever they are. So from Pinterest, to Google+, to Twitter, make sure you’re allocating your time smartly with these tips.

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Successful Event Marketing with Social Media

Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it’s monthly events and within two years has gone from 0 to over 300 members.

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