Successful Event Marketing with Social Media

The Daily Dish: Marketing Recipes For Online Appetites.

Successful Event Marketing with Social Media

Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it’s monthly events and within two years has gone from 0 to over 300 members.

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How Much Should Businesses Spend On Social Media?

how much to send on social media

There are conflicting points of view regarding the utilization of online marketing and social media by small and medium sized businesses. New research sheds some light on how much is being spent and on what. There is a big difference between what companies with fewer than 50 employees spend and those with more than 50 employees.

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Avoid the Social Media Flavor of the Moment

if you’re always chasing the flavor of the moment then you miss savoring things that will actually last. Focus on platforms where your audience is that align with your goals and are a good match for your capabilities. This post will tell you what the best social media flavors are, what to use them for, and when to avoid them.

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Impact of the Web: Power To The Online People!

Business to Business Marketing

Keep this infographic in mind next time you log on, because knowledge is power — and a little knowledge goes a long way in the Internet Age. Find out how the web has had a significant impact on recent world events. It’s definitely given power to the people. This graphic is courtesy of www.open-site.org.

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In The Digital World, Relationships Matter

This post is from an interview I participated in courtesy of Kerry Ferrier from Kay Phair Advising in Calgary for popular social media blog Communicatto. It examines the power of social relationships – what makes them possible, why they’re powerful and important and why they matter to businesses.

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Inforgraphic! The Inbound Marketing Process

Here’s a sweet inforgraphic that illustrates the inbound marketing process including website strategy, traffic generation, conversion of leads, and measurement. This inforgraphic is courtesy of Impact Branding & Design and embed code is provided by HubSpot. Enjoy!

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