Do you know your audience? How about yourself?

The Daily Dish: Marketing Recipes For Online Appetites.

Do you know your audience? How about yourself?

I recently attended Canada’s Mobile and Social Media Conference(MoSo) in Saskatoon and I was fortunate to have been on the organizing committee since it gave me personal access to many of the speakers. After learning from them, watching their presentations, and reflecting on what makes a good presentation it drove home the point that knowing your audience is critical for successfully…

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Case Study: Home Builder Succeeds Online


Savvy online marketing is often thought to be associated more with large brands or swift technology companies rather than small local businesses. However, the truth is everybody is searching online for products regardless if the solution is from a local supplier or large corporation so it’s important to make sure any company has a well developed website strategy…

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Write content that gets search results

On Page Optimization is putting the rubber to the road. On page optimization refers to making changes to your on-page elements to attract keyword searches from search engines.  Everything on the page is a potential asset to be used in the optimization process.  The key here is that on-page optimization is a page-by-page process. In strictly technical terms, SEO is about…

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How to Select the Best Keywords for SEO

This article focusses on the importance of choosing the proper keywords that go into your content. Finding the right keywords is critical for good SEO.  Keywords(and phrases)are the food that feeds search engines. 

As discussed in a previous post, keywords must be relevant to your business, have enough search volume to be worth optimizing, and have…

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The Three Pillars of SEO

SEO is a series of activities that are performed on your website pages to help search engines properly identify and index the content on your site’s pages that have high value to your site visitors. A couple of points to emphasize in the previous sentence: content, pages, and visitors. Good SEO practices do more than just bring traffic to your pages. It brings high quality traffic with an interest in your site content…

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Top Ten Web Marketing Books

Here are some of the most popular books regarding web marketing and social media. I found this list on another website and thought it would be good to share here. I’ve read a few of them and excerpts from others. I highly recommend Inbound Marketing since it is full of great tactics…

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