Marketers are facing reduced budgets but still need to hit targets. Increasing the conversion rate on any digital marketing initiative is the best way to reduce ad spend and gain new customers without a lot of extra effort. But, you know that already. So, here are the easiest ways to accomplish conversion rate optimization for […]
“Everybody is our customer” “Make more social posts” “We need [x marketing technology]” “Marketing is too unreliable” If you’ve heard or said any of the above, then you’ve experienced the onset of digital marketing failure. Don’t worry, everybody’s done it. I’ve experienced a fair share of digital marketing flops. Here’s the most common digital marketing […]
There’s a lot of things to consider when it comes to digital marketing. What works and what doesn’t is constantly shifting. The most popular things to do are not always the best things to do. The most important thing is to keep the important thing the important thing. What that thing is will depend on […]
The week of October 4th, 2021 was a not good, very bad week for Facebook. Whistleblower accusations of the social giant fuelling public polarization, leaked research saying it damages the self-esteem of its users, and tightening regulations are making Facebook feel the squeeze. But, I’m not here to opine on the forthcoming death of Facebook. Facebook […]
