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Blog - Social Media

Open Ocean Advertising
October 7, 2021  |  In Deep Dish Blog, Marketing, Social Media

Great Places to Advertise that Aren’t Facebook

The week of October 4th, 2021 was a not good, very bad week for Facebook. Whistleblower accusations of the social giant fuelling public polarization, leaked research saying it damages the self-esteem of its users, and tightening regulations are making Facebook feel the squeeze. But, I’m not here to opine on the forthcoming death of Facebook. Facebook […]

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Digital Plumbing
October 28, 2020  |  In Deep Dish Blog, Marketing, Social Media

Do Not Run Digital Ads Until You Do This First

Putting together digital advertising campaigns across search, social, display, and video is getting easier every year. Platforms like Google, YouTube, Facebook, and LinkedIn are continuously upgrading to automate the process as mush as possible. The easier they make it, the more businesses will use it, and the more businesses will be rewarded. Makes sense, right? […]

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social media metrics
June 1, 2020  |  In Deep Dish Blog, Social Media

How to Measure Social Media Efforts

Photo by Austin Chan on Unsplash I’ve been doing a lot of reporting on the success of social media efforts lately and there’s some interesting things I’ve learned. Below are the key metrics you should be measuring from the perspective of evaluating brand awareness and/or customer service: Social Media Metrics That Matter Follower growth rate […]

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the art of attracting an audience
December 8, 2017  |  In Deep Dish Blog, Marketing, Social Media

Saskatoon Companies with Great Social Media Marketing

Often the social media marketing examples you hear about are those with large budgets, but this post will celebrate companies with small budgets who are using creativity and good design to attract an audience. Saskatoon is a small community when it comes to marketing expertise and we are often too humble to blow our own horn […]

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HARLEY RIVÉT – BLOG AUTHOR

ABOUT THIS BLOG

I know what you’re thinking – “What can a guy from Saskatoon know about online marketing? Also, that picture is a bit self-indulgent, buddy.”

But, just give me a chance. I’ve been working in the online space for twenty years, and promise the articles you find here aim to be informative and entertaining.

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