Photo by Austin Chan on Unsplash I’ve been doing a lot of reporting on the success of social media efforts lately and there’s some interesting things I’ve learned. Below are the key metrics you should be measuring from the perspective of evaluating brand awareness and/or customer service: Social Media Metrics That Matter Follower growth rate […]
Often the social media marketing examples you hear about are those with large budgets, but this post will celebrate companies with small budgets who are using creativity and good design to attract an audience. Saskatoon is a small community when it comes to marketing expertise and we are often too humble to blow our own horn […]
If your business is drunk on using free social media to have a good time then it’s time to sober up. The party is over. Here’s how to avoid the hangover.
Special advice for business-to-business (B2B) organizations that are using social media for marketing – Learn how to quit wasting your time and better manage expectations. Social media will not produce immediate results, drive direct sales, or be cheap to implement. Here’s why…
