Putting together digital advertising campaigns across search, social, display, and video is getting easier every year. Platforms like Google, YouTube, Facebook, and LinkedIn are continuously upgrading to automate the process as mush as possible. The easier they make it, the more businesses will use it, and the more businesses will be rewarded. Makes sense, right? […]
Photo by Austin Chan on Unsplash I’ve been doing a lot of reporting on the success of social media efforts lately and there’s some interesting things I’ve learned. Below are the key metrics you should be measuring from the perspective of evaluating brand awareness and/or customer service: Social Media Metrics That Matter Follower growth rate […]
Often the social media marketing examples you hear about are those with large budgets, but this post will celebrate companies with small budgets who are using creativity and good design to attract an audience. Saskatoon is a small community when it comes to marketing expertise and we are often too humble to blow our own horn […]
If your business is drunk on using free social media to have a good time then it’s time to sober up. The party is over. Here’s how to avoid the hangover.
