I was honoured to be a guest on the Kay to be Karen podcast - Karen is doing a great job sharing stories of local people to explore the day‑to‑day realities of their roles including the growth, the failures, the lessons, and the moments that shaped who they are today.
Our conversation focusses on marketing lessons learned from a career mostly spent in startups. From sharing my experience of being mistaken as a drug smuggler to debating who would win in a fight between a chicken taco and grilled cheese, Karen and I had a fun time discussing marketing.
Video Timeline (30 minutes)
00:00 Guest Introduction: Harley, Founder of Deep Dish Digital
01:01 Personal Insights and Preferences
05:01 The Genesis of Deep Dish Digital
06:01 Early Days of Web Development in the 90s
08:00 Making the Leap to Entrepreneurship
10:00 The Isolation and Experience of Early Entrepreneurship
14:02 Building a Personal Brand and Longevity in Tech
17:00 Navigating the Evolving Tech Landscape and AI
21:01 Lessons from Startups and Market Commoditization
25:00 Stress in Startups and Advice for Aspiring Entrepreneurs
27:00 Marketing Equals Sales
