One doesn’t expect much in terms of commerce when you visit a country like Tanzania, but I was surprised to learn a few things about marketing and perhaps it’s future. Sometimes you find inspiration in places you’re not even looking. Here are three marketing lessons I learned in Africa that sharpened my view regarding what’s important in life and business:
A recap of digital marketing trends from 2011 and predictions regarding what will happen in 2012. Get ready for online marketing to continue it's ascent with search optimization, pay-per-click ads, social media sophistication, and mobile integration leading the way.