Deep Dish Blog
ADVICE, TIPS & INSIGHTS
Does your in-house digital marketing team lack focus?
Over the past few years there's been an organizational trend of moving more digital marketing services in-house to save costs and be more agile. However, the need for speed and efficiency can sometimes come at the expense of focus. When you change course you want to make sure you're still pointed in the right direction. […]
Use Landing Pages to Improve Advertising
Sending advertising traffic to your website's homepage or a particular service/product page will not generate results as much as having a dedicated "landing page" that has content and a call-to-action specifically related to your campaign. Why are landing pages better? For a few reasons: A landing page's sole purpose is to reflect the content and […]
Improving Your Online Website Presence
We recently did a webinar for Tourism Saskatchewan regarding website best practices and have posted the recording below. Your website is the most important marketing asset for attracting customers. Social platforms come and go, but your website will always be an asset you own. This webinar provides best practices for websites, shares affordable tools for […]
Conversion Rate Optimization for Ads & Websites
Marketers are facing reduced budgets but still need to hit targets. Increasing the conversion rate on any digital marketing initiative is the best way to reduce ad spend and gain new customers without a lot of extra effort. But, you know that already. So, here are the easiest ways to accomplish conversion rate optimization for […]
HARLEY RIVÉT – BLOG AUTHOR
ABOUT THIS BLOG
I know what you’re thinking – “What can a guy from Saskatoon know about online marketing? Also, that picture is a bit self-indulgent, buddy.”
But, just give me a chance. I’ve been working in the online space for twenty years, and promise the articles you find here aim to be informative and entertaining.
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