Deep Dish Blog
ADVICE, TIPS & INSIGHTS
AI Tools for Marketing: Hype vs Help
There's no substitute for experience, but there are AI tools to make your marketing easier. Just keep in mind that easier doesn't always mean better. Marketing AI tools are arriving daily so it's important to know what's hype versus what's helpful. Here's my take: HYPE Pay-Per-Click Advertising Optimization: Major paid ad platforms (Google, Meta, etc) […]
Making the Most of Your Marketing Budget
It's August 2025 and it's not news that marketing budgets are getting squeezed - The uncertain economy, proliferation of AI, and decreasing online engagement have been the perfect storm. The result is a shift in the marketing landscape unlike anything I've seen in the past 15 years. Marketing is increasingly fragmented and unpredictable. Many industry […]
Lessons Learned Teaching a Digital Marketing Course
From January to April (2025) I taught a college course on Digital Marketing for students in the business diploma program at Great Plains College. Over the past 15 years I have given about 100 training presentations to business professionals, so I figured I was ready for the next step. I enjoy presenting on the topic […]
Turn Social Media Likes Into Customers
Overview You need proven strategies to transform your social media efforts into tangible results. Learn how to guide your followers through every stage of the customer journey with actionable tactics to maximize engagement, website traffic, and conversions. Balance Branding and Performance Marketing Too often social media is used primarily for branding and lacks meaningful offers […]
HARLEY RIVÉT – BLOG AUTHOR
ABOUT THIS BLOG
I know what you’re thinking – What can a guy from Saskatoon know about digital marketing?
I’ve been working in the online space for twenty years, and promise the articles you find here aim to be informative and entertaining.
SUBSCRIBE TO BLOG
CATEGORIES