Deep Dish Blog
ADVICE, TIPS & INSIGHTS
Use Landing Pages to Improve Advertising
Sending advertising traffic to your website’s homepage or a particular service/product page will not generate results as much as having a dedicated “landing page” that has content and a call-to-action specifically related to your campaign. Why are landing pages better? For a few reasons: A landing page’s sole purpose is to reflect the content and […]
Improving Your Online Website Presence
We recently did a webinar for Tourism Saskatchewan regarding website best practices and have posted the recording below. Your website is the most important marketing asset for attracting customers. Social platforms come and go, but your website will always be an asset you own. This webinar provides best practices for websites, shares affordable tools for […]
Conversion Rate Optimization for Ads & Websites
Marketers are facing reduced budgets but still need to hit targets. Increasing the conversion rate on any digital marketing initiative is the best way to reduce ad spend and gain new customers without a lot of extra effort. But, you know that already. So, here are the easiest ways to accomplish conversion rate optimization for […]
The Most Common Digital Marketing Mistakes
“Everybody is our customer” “Make more social posts” “We need [x marketing technology]” “Marketing is too unreliable” If you’ve heard or said any of the above, then you’ve experienced the onset of digital marketing failure. Don’t worry, everybody’s done it. I’ve experienced a fair share of digital marketing flops. Here’s the most common digital marketing […]
HARLEY RIVÉT – BLOG AUTHOR
ABOUT THIS BLOG
I know what you’re thinking – “What can a guy from Saskatoon know about online marketing? Also, that picture is a bit self-indulgent, buddy.”
But, just give me a chance. I’ve been working in the online space for twenty years, and promise the articles you find here aim to be informative and entertaining.
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