A good brand is built through the sum of positive experiences people have with your organization and increasingly these experiences are taking place online. How can you ensure that the brand identity you want to cultivate is being accurately represented in the digital world? Here’s some things you need to know.
The discipline of marketing has changed more in the past 10 years than in all of the previous 100 years and most marketers are woefully underprepared to deal effectively with the new online paradigm. Learn what you can do to become prepared and where to go for educational resources. Knowledge is power.
HARLEY RIVÉT – BLOG AUTHOR
ABOUT THIS BLOG
I know what you’re thinking – What can a guy from Saskatoon know about digital marketing?
I’ve been working in the online space for twenty years, and promise the articles you find here aim to be informative and entertaining.
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