There are conflicting points of view regarding the utilization of online marketing and social media by small and medium sized businesses. New research sheds some light on how much is being spent and on what. There is a big difference between what companies with fewer than 50 employees spend and those with more than 50 employees.
Pay Per Click advertising (PPC) on sites like Google or Facebook can bring immediate traffic to your website that has a much better chance of turning into leads than visitors from social media. This infographic provides some great tips to make sure you get the most out of your PPC campaigns.
HARLEY RIVÉT – BLOG AUTHOR
ABOUT THIS BLOG
I know what you’re thinking – What can a guy from Saskatoon know about digital marketing?
I’ve been working in the online space for twenty years, and promise the articles you find here aim to be informative and entertaining.
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