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When it comes to business-to-business marketing, prospective clients are primarily concerned with making money or saving money and want to do so in a way that mitigates risk as much as possible. They value expertise, track record, and product knowledge far more than the brand your represent. Once you understand this there are some specific marketing tactics to use when trying to attract business clients.
HARLEY RIVÉT – BLOG AUTHOR
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I know what you’re thinking – What can a guy from Saskatoon know about digital marketing?
I’ve been working in the online space for twenty years, and promise the articles you find here aim to be informative and entertaining.
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