Deep Dish Blog

I used to play the silver ball. From Soho down to Brighton I must have played them all.  Well, actually I've only played pinball a handful of times but this post gave me a chance to riff lyrics from The Who, so I couldn't resist being dramatic.  I do love a pinball machine, however. They're tactile and responsive; You feel part of the machine. The ball is unpredictable but if you hit the right places it increases momentum and triggers additional events, more balls, and more feedback....

Marketing is much like the fashion industry - Trends come and go, and it's constantly evolving to suit the times.  The tool set constantly gets larger with some prospering while others wane depending on the circumstances.  The latest "soup du jour" is social media marketing and apparently it's going to change the world....

There's three certainties in life: death, taxes and eventually everything will be on the web. In 2011, we will take one step closer to the latter becoming a reality. The rate of change and adoption surrounding the web will continue it's exponential growth and our access to it will continue crossing into previously offline aspects of our lives...

I'm not a woman. So, why do I understand them so well? Actually, I don't. But I know this - I grew up as the youngest child in a single mother household with two older sisters and experienced many facets of female behavior. I survived and this is my story. Let's start with some facts - Women make greater than 80% of a household's buying decisions. There are also more women graduating university than males, more women participate in social networks than males, and most new businesses are being started by women.