Deep Dish Blog

Don't believe the hype. This article dispels the myths behind many of the online marketing predictions for 2013. Specifically, it argues you can be successful without much emphasis on social media, why integrating mobile isn't that important yet, that utilizing "big data" is only for bureaucracies, and how email is more important than ever.

There are conflicting points of view regarding the utilization of online marketing and social media by small and medium sized businesses. New research sheds some light on how much is being spent and on what. There is a big difference between what companies with fewer than 50 employees spend and those with more than 50 employees.