ADVICE, TIPS & INSIGHTS
Special advice for business-to-business (B2B) organizations that are using social media for marketing - Learn how to quit wasting your time and better manage expectations. Social media will not produce immediate results, drive direct sales, or be cheap to implement. Here's why...
I have a confession to make - I'm a liar. But I only do it because you want me to and so you can experience positive emotions. Marketing is in the business of emotion even if that means fabricating it. Let me explain.
Business-to-Business (B2B) marketing is a huge industry yet there are scant resources devoted to the topic. It's time to change that - Here are the top 15 B2B marketing tips based on a career spent doing it. Let's get busy...
Marketing has changed A LOT in the past 15 years. Here are 4 lessons that I've learned from my experiences. I hope they help you with your own journey. This one is from the heart.