ADVICE, TIPS & INSIGHTS
It’s August 2025 and it’s not news that marketing budgets are getting squeezed – The uncertain economy, proliferation of AI, and decreasing online engagement have been the perfect storm. The result is a shift in the marketing landscape unlike anything…
From January to April (2025) I taught a college course on Digital Marketing for students in the business diploma program at Great Plains College. Over the past 15 years I have given about 100 training presentations to business professionals, so…
Overview You need proven strategies to transform your social media efforts into tangible results. Learn how to guide your followers through every stage of the customer journey with actionable tactics to maximize engagement, website traffic, and conversions. Balance Branding and…
According to a recent report regarding the most in-demand digital marketing skills, the top three things companies want are ad management, search engine optimization, and social media creation. You can easily remember these three with the acronym A.S.S 😆. Here’s…