Category Life and Stuff

Time and time again history has shown us that often the most successful businesses in any category produce things that provide an exceptional user experience. It is usually through a combination of quality, design, service, and purpose. Just look at Apple's iPhone - It was a complete newcomer to the mobile phone market but it's focus on user experience through design and innovation took the world by storm...

It's a fact - Traditional methods of marketing (TV, Radio, Newspaper, Magazine Ads, Trade Shows, Direct Mail, Etc) have become less and less effective.  These "push" tactics are intrusions that people have become numb to or developed defense mechanisms for. There will always be a need for some "push" tactics in marketing but it is giving way to the new paradigm of "pull" marketing...