Category Marketing

Rock Social Media in 30 Minutes a Day

This infographic by Pardot breaks down your daily social media must-dos into an actionable 30-minute plan. A winning social media strategy is all about working smarter—not harder—to reach your audience wherever they are. So from Pinterest, to Google+, to Twitter, make sure you’re allocating your time smartly with these tips.

Harley Rivét
April 1, 2013

Digital Advertising Trends in Canada [Infographic]

According to those who ‘predict’ the future, newspapers were supposed to be ‘dead’ by now. They’re not. Maybe they never will be. While that debate rages on, one shift that leaves little room for argument is the growth seen in online advertising. FreshGigs.ca put together this infographic that explores trends in online advertising in Canada, media comparisons and how Canada stacks up against other countries.

Harley Rivét
February 20, 2013

Online Marketing Predictions to Ignore in 2013

inbound-marketing Don't believe the hype. This article dispels the myths behind many of the online marketing predictions for 2013. Specifically, it argues you can be successful without much emphasis on social media, why integrating mobile isn't that important yet, that utilizing "big data" is only for bureaucracies, and how email is more important than ever.

Harley Rivét
January 16, 2013
6 Comments

Successful Event Marketing with Social Media

Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it's monthly events and within two years has gone from 0 to over 300 members.

Harley Rivét
December 11, 2012
4 Comments