Category Marketing

The Revolution Will Be Downloaded

"You can't fight the future". This is a saying a former boss of mine often used that stuck with me. Ironically, he didn't subscribe to the philosophy himself, but that's another story. The point is things change and you either have to adapt or be left behind...

Harley Rivét
April 14, 2010
5 Comments

Five super ways to “mobilize” your marketing

A post about mobile marketing is long overdue. I don't mean to toot my own horn, but this is an area I have considerable experience in having developed the mobile website practice at zu communications, managed a number of short code SMS campaigns, and led the strategy for one of Canada's most popular iPhone applications...

Harley Rivét
March 18, 2010
5 Comments

The Essential Toolkit for Internet Marketing

Some days it can seem overwhelming, you're just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive. Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better...

Harley Rivét
March 11, 2010
25 Comments

Three Pillars of a Successful Marketing Strategy

Regardless if you're in communications, public relations, or marketing you're still selling something. We're all selling something even if it's just our point of view. Yet many marketing professionals I have met avoid getting too involved in sales. For the past ten years or so I've been mainly on the sales side of marketing - In the trenches, on the front line and engaging with the customer...