Nobody wants to spin their wheels when it comes to getting marketing results. We’re anxious to do things that make an impact. This often leads to jumping into things like betting your entire marketing spend on social media ads because…
Putting together digital advertising campaigns across search, social, display, and video is getting easier every year. Platforms like Google, YouTube, Facebook, and LinkedIn are continuously upgrading to automate the process as mush as possible. The easier they make it, the…
Sometimes marketing gets a bad rap in business-to-business sales since vendor selection is often more dependent on relationships. But, Covid-19 has turned the high-touch approach on its head – The opportunity for face-to-face meetings has declined substantially. We know Covid-19…
This article originally appeared on the FreshBooks blog by freelance journalist, Heather Hudson. It has been re-published with permission. Solopreneur Harley Rivét doesn’t always play by the rules. As the president of Deep Dish Digital, a Saskatoon-based marketing company, he’s dedicated…