Category Marketing

35 Things Marketers Love (But Shouldn’t)

Life would be pretty boring if we couldn't laugh at ourselves. This list celebrates all the things Marketers love to do even though they're ultimately not all that helpful. Perhaps you'll see yourself in this list or have something to add. Either way, it's yours to enjoy!

Harley Rivét
January 12, 2017
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Essentials of Online Marketing Training

When it comes to online marketing training, we view five areas as the most essential for companies to develop internal competencies in - Website user experience, pay-per-click advertising, social media best practices, email marketing, and digital analytics. This post describes the benefits of training in each.

Harley Rivét
September 14, 2016

Marketing Hacks – Video Blog

Tricks are for kids but hacks are for veterans. Forget what you might already know about marketing and discover why thinking different and adopting a DIY attitude will help you stand out from the crowd. Don't follow the rules when you can change the game - The ideas might not all be pretty but they will be memorable.

Harley Rivét
July 20, 2016

How to Sell Your Marketing Ideas Internally

Regardless of the terrific ideas marketing might come up with, the chances of them actually being implemented depends on getting buy-in from the rest of the organization. This post is devoted to the lessons and tactics used to sell marketing ideas internally.