This is the second installment regarding posts that are inspired by the Art of Marketing Conference that I went to in Calgary on June 14th. This post focusses on the fact that online marketing isn't meant to replace traditional marketing but rather augment it...
Everybody talks about creating something viral and many try. Many fail. It's very difficult to predict what might work, but if it does work it's likely because it's remarkable. This post provides a video for Grasshopper.com that I think is remarkable and given it's received almost a million views many others must feel the same...
Choice is good. However, choice can also be overwhelming and according to Hicks Law it takes considerably longer to make a decision when more options are introduced. At some point too many options are detrimental to the decision making process and this can lead to paralysis by analysis. If you're a business-to-business marketer, I hope to save you the brain pain and anxiety...
In 2010, 81% of Marketing Managers intended to increase digital initiatives while scaling back spending on traditional items such as radio, television, and print advertising according to an Ipsos-Reid survey from November 2009. The digital initiatives receiving the most attention are digital infrastructure, search engine optimization, and social media integration...