Category Social Media

This infographic by Pardot breaks down your daily social media must-dos into an actionable 30-minute plan. A winning social media strategy is all about working smarter—not harder—to reach your audience wherever they are. So from Pinterest, to Google+, to Twitter, make sure you’re allocating your time smartly with these tips.

Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it's monthly events and within two years has gone from 0 to over 300 members.