"I can guarantee you first page rankings within one month" - If you ever read or hear this phrase from a search engine optimization firm I advise you quickly turn and run. Aside from pay-per-click campaigns there is no sure way to guarantee quick results for natural search engine rankings...
Read MoreThe Power of Blogs for SEOThe following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca
Read More8 Rules to Survive Social Media AdolescenceThis is the third installment regarding posts that are inspired by the Art of Marketing Conference that I went to in Calgary on June 14th. This post explores how companies need to get back to the basics of customer service by showing genuine appreciation, because word of mouth is now "world of mouth"...
Read MoreThe Art of (Digital) Marketing: Show AppreciationThis is the second installment regarding posts that are inspired by the Art of Marketing Conference that I went to in Calgary on June 14th. This post focusses on the fact that online marketing isn't meant to replace traditional marketing but rather augment it...
Read MoreThe Art of (Digital) Marketing: Augment Efforts