Advertising is phony, cold-calling is an interruption, direct mail is bad for the environment, billboards are ignored, and newspapers are wilting. Is there anything that really works? Yes. The answer is YOU and simply building relationships.Let's get back to basics - Building relationships has been at the core of business since the first person traded food for a blanket. It's fundamental. Fortunately, social media is built on the basis of developing relationships so it’s pretty simple to apply to business. Let me break it down...
Read MoreWhat’s The Best Social Media Tool?"I can guarantee you first page rankings within one month" - If you ever read or hear this phrase from a search engine optimization firm I advise you quickly turn and run. Aside from pay-per-click campaigns there is no sure way to guarantee quick results for natural search engine rankings...
Read MoreThe Power of Blogs for SEOThe following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca
Read More8 Rules to Survive Social Media AdolescenceThis is the third installment regarding posts that are inspired by the Art of Marketing Conference that I went to in Calgary on June 14th. This post explores how companies need to get back to the basics of customer service by showing genuine appreciation, because word of mouth is now "world of mouth"...
Read MoreThe Art of (Digital) Marketing: Show Appreciation