Deep Dish Blog

ADVICE, TIPS & INSIGHTS

Use Landing Pages to Improve Advertising

Sending advertising traffic to your website's homepage or a particular service/product page will not generate results as much as having a dedicated "landing page" that has content and a call-to-action specifically related to your campaign. Why are landing pages better? For a few reasons:

  1. A landing page's sole purpose is to reflect the content and offer of the advertising campaign.
  2. It aids with the quality score of your advertising campaign thus reducing your cost-per-click.
  3. Use it for lead capture - Have an email form right on the landing page related to your offer.
  4. Improve analytics that shows a direct relationship between paid traffic, conversions, and the page they occurred on.
  5. If you don't have a web designer, they can be created quickly using tools such as unbounce or Instapage.

Landing Page Example


HARLEY RIVÉT – BLOG AUTHOR


Harley Rivet - Blog Author - Deep Dish Digital

ABOUT THIS BLOG


I know what you’re thinking – “What can a guy from Saskatoon know about online marketing? Also, that picture is a bit self-indulgent, buddy.”


But, just give me a chance. I’ve been working in the online space for twenty years, and promise the articles you find here aim to be informative and entertaining.

SUBSCRIBE TO BLOG


CATEGORIES