According to a recent report regarding the most in-demand digital marketing skills, the top three things companies want are ad management, search engine optimization, and social media creation. You can easily remember these three with the acronym A.S.S 😆. Here's some resources to help your digital marketing efforts kick A.S.S!
A - ADVERTISING MANAGEMENT
You need to pay-to-play. Specifically, creating ad campaigns using Meta, Google, LinkedIn and programmatic platforms (e.g. StackAdapt). There's a number of free courses available from the big platforms to help sharpen your ad skills:
- https://www.facebook.com/business/learn
- https://skillshop.withgoogle.com
- https://training.marketing.linkedin.com/
- https://www.stackadapt.com/academy
S - SEARCH ENGINE OPTIMIZATION
If you can't be found online do you even exist? There are some fundamentals for getting your website ranked by search engines (SEO Web Page Optimization Tips). A modern website, quality content, and earned backlinks will help tremendously. In regards to tools for analyzing SEO and identifying opportunities, these are my favourites:
S - SOCIAL MEDIA CREATION
Don't confuse quantity with quality. Creating quality social media content on a consistent basis is a heavy lift. Most organizations underestimate the resources required to do a good job resulting in most efforts falling flat. You need a solid content strategy. HubSpot is my most trusted source for social media and content marketing knowledge:
- https://blog.hubspot.com/marketing/social-media-marketing
- https://academy.hubspot.com/courses/content-marketing
BONUS: TECHNICAL MARKETING SKILLS
Having some technical know-how is essential for making the most of your digital marketing efforts. Knowing basic HTML, implementing tracking pixels, and configuring analytics for goal tracking will separate you from the pack. Check out Simmer's Technical Marketing Handbook.
If your organization needs digital marketing, we're glad to help. Deep Dish has over 20 years of experience equipping organizations to excel online. You can contact us by sending an email or calling 306-229-9437.
