Deep Dish Blog

One doesn’t expect much in terms of commerce when you visit a country like Tanzania, but I was surprised to learn a few things about marketing and perhaps it’s future. Sometimes you find inspiration in places you’re not even looking. Here are three marketing lessons I learned in Africa that sharpened my view regarding what’s important in life and business:

We all have a tendency to put ourselves first. It's tough not to talk about yourself and how great you are. The problem is customers don't really care about you and what you're doing. They're a customer because you have something they need or want. So, get over yourself and start thinking about your customer first; It's the fundamental difference between being good or bad at marketing.