What Women Know That Marketer’s Don’t
I'm not a woman. So, why do I understand them so well? Actually, I don't. But I know this - I grew up as the youngest child in a single mother household with two older sisters and experienced many facets of female behavior. I survived and this is my story. Let's start with some facts - Women make greater than 80% of a household's buying decisions. There are also more women graduating university than males, more women participate in social networks than males, and most new businesses are being started by women.
