ADVICE, TIPS & INSIGHTS
A post about mobile marketing is long overdue. I don't mean to toot my own horn, but this is an area I have considerable experience in having developed the mobile website practice at zu communications, managed a number of short code SMS campaigns, and led the strategy for one of Canada's most popular iPhone applications...
Some days it can seem overwhelming, you're just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive. Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better...
Regardless if you're in communications, public relations, or marketing you're still selling something. We're all selling something even if it's just our point of view. Yet many marketing professionals I have met avoid getting too involved in sales. For the past ten years or so I've been mainly on the sales side of marketing - In the trenches, on the front line and engaging with the customer...
I'm part of the dark horse cohort known as Generation X; the demographic blip that received some attention in the 90's when grunge music changed everything but not long enough for everything to change back again. We're the minority squished between the bombastic Boomers and the me-first-gimme-gimmes...