ADVICE, TIPS & INSIGHTS
In the past ten months my activities on LinkedIn have resulted in a new client, a speaking opportunity, a job offer, and introduced me to other marketing professionals that ultimately led to the formation of a local marketing association. Along the way I've learned some best practices that I've implemented into my LinkedIn Profile activities - Here are five of the best tips...
"Just be yourself unless you're an idiot" - Unknown. The web used to be an anonymous place where people could hide behind strange pseudonyms like EggHead or Pixy186 and privacy of identity was taken very seriously. The anonymity allowed a lot of people to post comments and say things they would never have the gall to do if they were face to face...
Marketing is a field of trial and error. Sure, there are some academic principles regarding how a business needs to organize itself to have a market orientation, but by and large it involves trying things, measuring, modifying, and trying again. Sooner or later something works and you stick with it...
Advertising is phony, cold-calling is an interruption, direct mail is bad for the environment, billboards are ignored, and newspapers are wilting. Is there anything that really works? Yes. The answer is YOU and simply building relationships.Let's get back to basics - Building relationships has been at the core of business since the first person traded food for a blanket. It's fundamental. Fortunately, social media is built on the basis of developing relationships so it’s pretty simple to apply to business. Let me break it down...