Category Deep Dish Blog

ADVICE, TIPS & INSIGHTS

The Three Biggest Marketing Mistakes

Marketing is a field of trial and error. Sure, there are some academic principles regarding how a business needs to organize itself to have a market orientation, but by and large it involves trying things, measuring, modifying, and trying again. Sooner or later something works and you stick with it...

Harley Rivét
October 20, 2010
2 Comments

What’s The Best Social Media Tool?

Advertising is phony, cold-calling is an interruption, direct mail is bad for the environment, billboards are ignored, and newspapers are wilting. Is there anything that really works? Yes. The answer is YOU and simply building relationships.Let's get back to basics - Building relationships has been at the core of business since the first person traded food for a blanket. It's fundamental. Fortunately, social media is built on the basis of developing relationships so it’s pretty simple to apply to business. Let me break it down...

Harley Rivét
September 30, 2010
14 Comments

The Power of Blogs for SEO

"I can guarantee you first page rankings within one month" - If you ever read or hear this phrase from a search engine optimization firm I advise you quickly turn and run. Aside from pay-per-click campaigns there is no sure way to guarantee quick results for natural search engine rankings...

Harley Rivét
September 22, 2010
7 Comments

Four Ways The Mobile Web Will Affect Marketing

Mobile Momentum: The mobile web and app market is going to explode over the next couple years. The growth of smartphones and tablet devices are what will fuel this growth. What many don't know is that Canadians are quite prevalent in the mobile development space; Toronto alone has over 200 mobile development companies and our country ranks in the top ten for mobile innovation...

Harley Rivét
September 16, 2010
1 Comment