ADVICE, TIPS & INSIGHTS
Email is sill an excellent platform to reach customers and an email address is the most valuable of any contact information. The trick is to make sure you are using email marketing effectively. Below are five tips regarding how to get the most out of your email efforts as part of your overall digital marketing strategy...
Gone are the days when you could get by with a website built by your nephew in his basement. The web has evolved considerably and people are now much more savvy regarding what looks amateur and what looks professional. There are complex technical issues and marketing forethought that goes into a well designed website strategy. Knowing where to start and what to budget can make your head spin...
"Fall down nine times, get up 10" is a saying that I have always tried to live by. If there's an obstacle in the way, it only makes me more determined to get through it. If somebody says I can't do something, it only makes me want to prove them wrong. Maybe it’s the Saskatchewan work ethic I’m born with or the fact I’ve made a career in digital marketing based in Saskatoon (Not exactly a hotbed for digital expertise). But I like a challenge and the hardest person I have to impress is myself. I’m not a perfectionist but I believe there is always room for improvement...
The following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca