Category Deep Dish Blog

ADVICE, TIPS & INSIGHTS

The Secret to Digital Marketing Success

"Fall down nine times, get up 10" is a saying that I have always tried to live by. If there's an obstacle in the way, it only makes me more determined to get through it. If somebody says I can't do something, it only makes me want to prove them wrong. Maybe it’s the Saskatchewan work ethic I’m born with or the fact I’ve made a career in digital marketing based in Saskatoon (Not exactly a hotbed for digital expertise). But I like a challenge and the hardest person I have to impress is myself. I’m not a perfectionist but I believe there is always room for improvement...

Harley Rivét
August 4, 2010
4 Comments

8 Rules to Survive Social Media Adolescence

The following is a guest blog post from Mike Klein. Mike is an online communications strategist for the University of Saskatchewan. He’s an avid reader and he loves to write about marketing strategy on his blog: http://www.michaelklein.ca

Digital Marketing: Publish, Appear & Connect

I provided a presentation to a group of marketing professionals at Saskatchewan's leading research park, Innovation Place, on June 2nd and finally decided to post it to my blog. It's best when accommodated with commentary but hopefully there is enough here to provide you some tips and tools for your own digital marketing purposes. If you have questions, let me know...

Harley Rivét
July 22, 2010

Marketing Is Dead. Long Live Marketing

It's a fact - Traditional methods of marketing (TV, Radio, Newspaper, Magazine Ads, Trade Shows, Direct Mail, Etc) have become less and less effective. These "push" tactics are intrusions that people have become numb to or developed defense mechanisms for. There will always be a need for some "push" tactics in marketing but it is giving way to the new paradigm of "pull" marketing...