Everybody thinks they're a designer. Just like everybody thinks they're a good driver. But there is a big difference between being a good driver and being a race car driver. The same thing can be said for web design; there is a big difference between having somebody who thinks they have good taste lead the design for a website and an actual designer who...
Read MoreThe Most Important Part of a Website DesignA post about mobile marketing is long overdue. I don't mean to toot my own horn, but this is an area I have considerable experience in having developed the mobile website practice at zu communications, managed a number of short code SMS campaigns, and led the strategy for one of Canada's most popular iPhone applications...
Read MoreFive super ways to “mobilize” your marketingSome days it can seem overwhelming, you're just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive. Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better...
Read MoreThe Essential Toolkit for Internet MarketingRegardless if you're in communications, public relations, or marketing you're still selling something. We're all selling something even if it's just our point of view. Yet many marketing professionals I have met avoid getting too involved in sales. For the past ten years or so I've been mainly on the sales side of marketing - In the trenches, on the front line and engaging with the customer...
Read MoreThree Pillars of a Successful Marketing Strategy