ADVICE, TIPS & INSIGHTS
When it comes to online marketing training, we view five areas as the most essential for companies to develop internal competencies in - Website user experience, pay-per-click advertising, social media best practices, email marketing, and digital analytics. This post describes the benefits of training in each.
Tricks are for kids but hacks are for veterans. Forget what you might already know about marketing and discover why thinking different and adopting a DIY attitude will help you stand out from the crowd. Don't follow the rules when you can change the game - The ideas might not all be pretty but they will be memorable.
Regardless of the terrific ideas marketing might come up with, the chances of them actually being implemented depends on getting buy-in from the rest of the organization. This post is devoted to the lessons and tactics used to sell marketing ideas internally.
If you have a well designed/optimized website and a good product then the most important digital marketing practice you need to worry about is paying for online advertising. Stop worrying about creating more social media posts and start making some ads - They'll deliver more traffic, leads and sales than all your social media combined.