Category Life and Stuff

Marketing Is Dead. Long Live Marketing

It's a fact - Traditional methods of marketing (TV, Radio, Newspaper, Magazine Ads, Trade Shows, Direct Mail, Etc) have become less and less effective.  These "push" tactics are intrusions that people have become numb to or developed defense mechanisms for. There will always be a need for some "push" tactics in marketing but it is giving way to the new paradigm of "pull" marketing...
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