Category Marketing

I Like Marketing Because I’m Good at Lying

I have a confession to make - I'm a liar. But I only do it because you want me to and so you can experience positive emotions. Marketing is in the business of emotion even if that means fabricating it. Let me explain.

Harley Rivét
October 9, 2014

Top 15 Tips for B2B Marketing

Business-to-Business (B2B) marketing is a huge industry yet there are scant resources devoted to the topic. It's time to change that - Here are the top 15 B2B marketing tips based on a career spent doing it. Let's get busy...

Harley Rivét
September 10, 2014

4 things I’ve learned about marketing in the past 15 years

Marketing Lessons Marketing has changed A LOT in the past 15 years. Here are 4 lessons that I've learned from my experiences. I hope they help you with your own journey. This one is from the heart.

Harley Rivét
August 14, 2014
6 Comments

Digital Marketing in Canada Research Report

Interesting findings regarding the state of digital marketing adoption by Canadian companies from research done by Digital Giants and Vireo Research. Despite Canadian citizens being extremely connected and adopting digital media, many companies are not following suit with their marketing efforts. Learn about adoption rates, current practices, and common barriers.

Harley Rivét
July 16, 2014