Category Marketing

The State of Digital Marketing Talent

It's tough to find good help. Based on a recent report from the Online Marketing Institute (OMI), this is especially true for organizations looking to hire marketing professionals with digital acumen. This post provides insights into what employers and brands are looking for when it comes to digital marketing talent.

Harley Rivét
February 25, 2014

What Entrepreneurship Taught Me About Marketing

Being an entrepreneur has taught me some valuable lessons about marketing that are tough to learn if you're only just an employee. Being good at something isn't good enough - Find out what I've discovered is truly important.

Harley Rivét
November 4, 2013

Branding in the Digital Age: What You Need to Know

digital branding A good brand is built through the sum of positive experiences people have with your organization and increasingly these experiences are taking place online. How can you ensure that the brand identity you want to cultivate is being accurately represented in the digital world? Here’s some things you need to know.

Harley Rivét
October 8, 2013

Why Most Marketers Suck at Digital Marketing

help wanted The discipline of marketing has changed more in the past 10 years than in all of the previous 100 years and most marketers are woefully underprepared to deal effectively with the new online paradigm. Learn what you can do to become prepared and where to go for educational resources. Knowledge is power.

Harley Rivét
June 25, 2013