A good brand is built through the sum of positive experiences people have with your organization and increasingly these experiences are taking place online. How can you ensure that the brand identity you want to cultivate is being accurately represented in the digital world? Here’s some things you need to know.
The discipline of marketing has changed more in the past 10 years than in all of the previous 100 years and most marketers are woefully underprepared to deal effectively with the new online paradigm. Learn what you can do to become prepared and where to go for educational resources. Knowledge is power.
Creating great content is easier said than done - Few companies have either the internal capacity or budget to produce a steady stream of content that informs and inspires. Here are some great content marketing resources that can help even the smallest of marketing departments start developing content without breaking their back or the bank. Blog excerpt photo credit: KSukalac via photopin cc