Category Marketing

Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it's monthly events and within two years has gone from 0 to over 300 members.

if you're always chasing the flavor of the moment then you miss savoring things that will actually last. Focus on platforms where your audience is that align with your goals and are a good match for your capabilities. This post will tell you what the best social media flavors are, what to use them for, and when to avoid them.