When it comes to business-to-business marketing, prospective clients are primarily concerned with making money or saving money and want to do so in a way that mitigates risk as much as possible. They value expertise, track record, and product knowledge far more than the brand your represent. Once you understand this there are some specific marketing tactics to use when trying to attract business clients.
Creativity is not born in a vacuum. It's the result of collaboration and digging deeper than what most others are willing to do. Go beyond the proverbial "purple cow", and learn how to create a brand new animal. Be inspired to get creative; It will make all the difference.
One doesn’t expect much in terms of commerce when you visit a country like Tanzania, but I was surprised to learn a few things about marketing and perhaps it’s future. Sometimes you find inspiration in places you’re not even looking. Here are three marketing lessons I learned in Africa that sharpened my view regarding what’s important in life and business: