Category Marketing

The Seven Step Digital Marketing Plan

There's a good chance your customers are getting most of thier information online regardless if it's for products, services, health, relationships, politics, or entertainment. But, are you still spending most of your marketing dollars on print, billboards, and trade shows? Old habits are tough to change so here is a seven step digital marketing plan to help guide the way.

Harley Rivét
August 20, 2012

The Secrets of Business to Business Marketing

When it comes to business-to-business marketing, prospective clients are primarily concerned with making money or saving money and want to do so in a way that mitigates risk as much as possible. They value expertise, track record, and product knowledge far more than the brand your represent. Once you understand this there are some specific marketing tactics to use when trying to attract business clients.

Roll With It Or Get Rolled Over: A Web Manifesto

Even if the web is not the primary channel for engaging your audience it needs to be part of it. You definitely need to meet the needs of your current market but what will those needs be in a year or two? Your customers are the source of any market strategy and right now their telling you that if you're not rolling with them you'll be rolled over.

Harley Rivét
June 17, 2012

Why Creativity Makes The Biggest Difference

Be Creative Creativity is not born in a vacuum. It's the result of collaboration and digging deeper than what most others are willing to do. Go beyond the proverbial "purple cow", and learn how to create a brand new animal. Be inspired to get creative; It will make all the difference.