Category Marketing

Turning Online Connections Into Offline Relationships

In the spirit of the holiday season and importance of getting together with friends and family this post provides a compelling argument regarding the priority you should place on turning online connections into offline relationships. Physically spending time with people is when relationships are truly forged. This post provides examples and tips regarding how you can convert your online network into offline friendships.
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How to Create an Inbound Marketing Campaign

inbound-marketing This post provides a template that outlines the main components of an Inbound Marketing campaign. Specifically, a marketing strategy in which consumers choose to learn more about you by conducting a search online, downloading your case studies, opting into your email newsletter, watching your videos, listening to your webinars, visiting your social network or commenting on your blog.

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Why Your Facebook Marketing Sucks

"We need to be on Facebook" is a phrase that echoes from the boardrooms and offices of businesses across the nation. Often the task is assigned to some junior level employee who management thinks "gets it" because they are young and spend half their time surfing Facebook while at work. Instead of viewing this person as a drag on productivity they decide to leverage their lack of focus by essentially making them their new public relations spokesperson. Not good. Not good, at all...
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