Pay per click ads can be especially effective when launching a new website, promoting a specific product/service, or holding a contest. If done properly they can get you to the top page of search results or in front of your target audience on social networks. This post provides some tricks and treats to ensure your results from pay per click ads are part of a successful internet marketing strategy...
I was recently in Houston, Texas to attend the Internet Marketing Summit. It was jam packed with speakers spreading knowledge about online performance marketing (See: leads and sales). This post summarizes some of my key takeaways regarding SEO. In a nutshell, Google practices tough love, so you either have to deal with it or settle for less traffic. Search algorithm's are constantly changing but there are a few fundamental things you can try that may give you some edge...
Unless you don't listen to music or never heard of Rolling Stone magazine then you've probably heard about the recent success of Saskatoon band The Sheepdogs. The boogie rock revivalists beat out 15 other bands in an online contest put on by Rolling Stone magazine to earn the honour of having their faces on the cover of the August 18th issue along with a contract with Atlantic Records...
A terrific infographic that showcases how customer experience and word of mouth are far superior to advertising when generating trust and purchase intent...