Leads, leads, leads and more leads. The thing marketers are graded upon more so than any other is their ability to generate leads. What about branding you say? I like a well designed marketing piece as much as the next guy but branding is a lot of bullshit. A company's customer experience is what makes a brand and how do you get customers? By generating leads. Unfortunately, there is...
In the last six months I have done four Facebook integrated marketing campaigns that each included ads, branded pages, and contests. Needless to say, I spent a lot of time researching existing examples, evaluating third party apps, and performing experiments on myself. I think the hard work paid off since all four projects exceeded my clients expectations...
I recently attended Canada's Mobile and Social Media Conference(MoSo) in Saskatoon and I was fortunate to have been on the organizing committee since it gave me personal access to many of the speakers. After learning from them, watching their presentations, and reflecting on what makes a good presentation it drove home the point that knowing your audience is critical for successfully...
Savvy online marketing is often thought to be associated more with large brands or swift technology companies rather than small local businesses. However, the truth is everybody is searching online for products regardless if the solution is from a local supplier or large corporation so it's important to make sure any company has a well developed website strategy...