Category Marketing

What’s The Best Social Media Tool?

Advertising is phony, cold-calling is an interruption, direct mail is bad for the environment, billboards are ignored, and newspapers are wilting. Is there anything that really works? Yes. The answer is YOU and simply building relationships.Let's get back to basics - Building relationships has been at the core of business since the first person traded food for a blanket. It's fundamental. Fortunately, social media is built on the basis of developing relationships so it’s pretty simple to apply to business. Let me break it down...
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Four Ways The Mobile Web Will Affect Marketing

Mobile Momentum: The mobile web and app market is going to explode over the next couple years. The growth of smartphones and tablet devices are what will fuel this growth.  What many don't know is that Canadians are quite prevalent in the mobile development space; Toronto alone has over 200 mobile development companies and our country ranks in the top ten for mobile innovation...
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User Experience Matters More Than Your Mom

Time and time again history has shown us that often the most successful businesses in any category produce things that provide an exceptional user experience. It is usually through a combination of quality, design, service, and purpose. Just look at Apple's iPhone - It was a complete newcomer to the mobile phone market but it's focus on user experience through design and innovation took the world by storm...
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