Category Marketing

Email Marketing 101

Email is sill an excellent platform to reach customers and an email address is the most valuable of any contact information. The trick is to make sure you are using email marketing effectively. Below are five tips regarding how to get the most out of your email efforts as part of your overall digital marketing strategy...

Harley Rivét
August 19, 2010
3 Comments

The Secret to Digital Marketing Success

"Fall down nine times, get up 10" is a saying that I have always tried to live by. If there's an obstacle in the way, it only makes me more determined to get through it. If somebody says I can't do something, it only makes me want to prove them wrong. Maybe it’s the Saskatchewan work ethic I’m born with or the fact I’ve made a career in digital marketing based in Saskatoon (Not exactly a hotbed for digital expertise). But I like a challenge and the hardest person I have to impress is myself. I’m not a perfectionist but I believe there is always room for improvement...

Harley Rivét
August 4, 2010
4 Comments

Digital Marketing: Publish, Appear & Connect

I provided a presentation to a group of marketing professionals at Saskatchewan's leading research park, Innovation Place, on June 2nd and finally decided to post it to my blog. It's best when accommodated with commentary but hopefully there is enough here to provide you some tips and tools for your own digital marketing purposes. If you have questions, let me know...

Harley Rivét
July 22, 2010

Marketing Is Dead. Long Live Marketing

It's a fact - Traditional methods of marketing (TV, Radio, Newspaper, Magazine Ads, Trade Shows, Direct Mail, Etc) have become less and less effective. These "push" tactics are intrusions that people have become numb to or developed defense mechanisms for. There will always be a need for some "push" tactics in marketing but it is giving way to the new paradigm of "pull" marketing...