This is the third installment regarding posts that are inspired by the Art of Marketing Conference that I went to in Calgary on June 14th. This post explores how companies need to get back to the basics of customer service by showing genuine appreciation, because word of mouth is now "world of mouth"...
This is the second installment regarding posts that are inspired by the Art of Marketing Conference that I went to in Calgary on June 14th. This post focusses on the fact that online marketing isn't meant to replace traditional marketing but rather augment it...
I recently attended the Art of Marketing Conference in Calgary featuring some terrific speakers that covered a number of topics relating to business and supposed "revolution" that the marketing industry is currently going through. After attending I'm convinced that the function of marketing is indeed going through a revolution in the Western World...
Everybody talks about creating something viral and many try. Many fail. It's very difficult to predict what might work, but if it does work it's likely because it's remarkable. This post provides a video for Grasshopper.com that I think is remarkable and given it's received almost a million views many others must feel the same...