Category Marketing

The New Dork: Remarkable Digital Marketing

Everybody talks about creating something viral and many try. Many fail. It's very difficult to predict what might work, but if it does work it's likely because it's remarkable. This post provides a video for Grasshopper.com that I think is remarkable and given it's received almost a million views many others must feel the same...

Harley Rivét
June 10, 2010
1 Comment

Five Best Content Practices for a Kick-Ass Blog

Blogs are increasingly popular and many have become amongst the web's most popular destinations (I.e Huffington Post, Mashable, PerezHilton). For organizations they represent a great way to showcase your expertise, engage with website visitors, and are an effective way to boost your visibility in search engines since blog posts are a source of fresh content that search engines are always hungry for. If you have a blog...

Three Best Social Media Marketing Tools for B2B

Choice is good. However, choice can also be overwhelming and according to Hicks Law it takes considerably longer to make a decision when more options are introduced. At some point too many options are detrimental to the decision making process and this can lead to paralysis by analysis. If you're a business-to-business marketer, I hope to save you the brain pain and anxiety...

The Marketing Secret to Google’s Success

Me and Google are on a first name basis. We're like peas and carrots me and the Googs. Well, I know them on a first name basis at the very least and when I do a search on myself using their magic machine my name comes up front and center...