This is the second installment regarding posts that are inspired by the Art of Marketing Conference that I went to in Calgary on June 14th. This post focusses on the fact that online marketing isn't meant to replace traditional marketing but rather augment it...
Read MoreThe Art of (Digital) Marketing: Augment EffortsI recently attended the Art of Marketing Conference in Calgary featuring some terrific speakers that covered a number of topics relating to business and supposed "revolution" that the marketing industry is currently going through. After attending I'm convinced that the function of marketing is indeed going through a revolution in the Western World...
Read MoreThe Art of (Digital) Marketing: Adopt ChangeEverybody talks about creating something viral and many try. Many fail. It's very difficult to predict what might work, but if it does work it's likely because it's remarkable. This post provides a video for Grasshopper.com that I think is remarkable and given it's received almost a million views many others must feel the same...
Read MoreThe New Dork: Remarkable Digital MarketingBlogs are increasingly popular and many have become amongst the web's most popular destinations (I.e Huffington Post, Mashable, PerezHilton). For organizations they represent a great way to showcase your expertise, engage with website visitors, and are an effective way to boost your visibility in search engines since blog posts are a source of fresh content that search engines are always hungry for. If you have a blog...
Read MoreFive Best Content Practices for a Kick-Ass Blog