Category Social Media

It's tempting for marketers and digital agencies to always want to make a big splash with their campaigns. They're always looking to grab onto the next big thing, become a sensation, and make an impact that will be remembered. The truth is, most marketing efforts make little difference yet cost a lot of money. This post explores how the best marketing tool is often right in front of your face. Learn how social media can take word of mouth marketing to a whole new level.

"We need to be on Facebook" is a phrase that echoes from the boardrooms and offices of businesses across the nation. Often the task is assigned to some junior level employee who management thinks "gets it" because they are young and spend half their time surfing Facebook while at work. Instead of viewing this person as a drag on productivity they decide to leverage their lack of focus by essentially making them their new public relations spokesperson. Not good. Not good, at all...