ADVICE, TIPS & INSIGHTS
According to those who ‘predict’ the future, newspapers were supposed to be ‘dead’ by now. They’re not. Maybe they never will be. While that debate rages on, one shift that leaves little room for argument is the growth seen in online advertising. FreshGigs.ca put together this infographic that explores trends in online advertising in Canada, media comparisons and how Canada stacks up against other countries.
Don't believe the hype. This article dispels the myths behind many of the online marketing predictions for 2013. Specifically, it argues you can be successful without much emphasis on social media, why integrating mobile isn't that important yet, that utilizing "big data" is only for bureaucracies, and how email is more important than ever.
Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it's monthly events and within two years has gone from 0 to over 300 members.
There are conflicting points of view regarding the utilization of online marketing and social media by small and medium sized businesses. New research sheds some light on how much is being spent and on what. There is a big difference between what companies with fewer than 50 employees spend and those with more than 50 employees.