Category Deep Dish Blog

ADVICE, TIPS & INSIGHTS

Online Marketing Predictions to Ignore in 2013

inbound-marketing Don't believe the hype. This article dispels the myths behind many of the online marketing predictions for 2013. Specifically, it argues you can be successful without much emphasis on social media, why integrating mobile isn't that important yet, that utilizing "big data" is only for bureaucracies, and how email is more important than ever.

Harley Rivét
January 16, 2013
6 Comments

Successful Event Marketing with Social Media

Event management and marketing is a discipline unto itself and social media can play a very important role within it. This post provides five pointers regarding how to utilize social media to effectively promote events by using the Saskatchewan Professional Marketing Association (SPMA) as a case study. The SPMA has only utilized online channels to promote it's monthly events and within two years has gone from 0 to over 300 members.

Harley Rivét
December 11, 2012
4 Comments

How Much Should Businesses Spend On Social Media?

There are conflicting points of view regarding the utilization of online marketing and social media by small and medium sized businesses. New research sheds some light on how much is being spent and on what. There is a big difference between what companies with fewer than 50 employees spend and those with more than 50 employees.

Harley Rivét
November 21, 2012

How to Spot a Marketing Douchebag

You are free to work with whomever you choose but before you sign that consulting contract make sure you're buying the steak and not just the sizzle. You see, it's easy for anybody to get into marketing but it's tough to do it well. Learn how to spot a marketing douchebag before it's too late.

Harley Rivét
October 25, 2012
2 Comments