ADVICE, TIPS & INSIGHTS
This post is from an interview I participated in courtesy of Kerry Ferrier from Kay Phair Advising in Calgary for popular social media blog Communicatto. It examines the power of social relationships – what makes them possible, why they’re powerful and important and why they matter to businesses.
One doesn’t expect much in terms of commerce when you visit a country like Tanzania, but I was surprised to learn a few things about marketing and perhaps it’s future. Sometimes you find inspiration in places you’re not even looking. Here are three marketing lessons I learned in Africa that sharpened my view regarding what’s important in life and business:
Here's a sweet inforgraphic that illustrates the inbound marketing process including website strategy, traffic generation, conversion of leads, and measurement. This inforgraphic is courtesy of Impact Branding & Design and embed code is provided by HubSpot. Enjoy!
It's tempting for marketers and digital agencies to always want to make a big splash with their campaigns. They're always looking to grab onto the next big thing, become a sensation, and make an impact that will be remembered. The truth is, most marketing efforts make little difference yet cost a lot of money. This post explores how the best marketing tool is often right in front of your face. Learn how social media can take word of mouth marketing to a whole new level.